What if your mental health practice didn't just survive, but soared?

If you're running a mental health practice, you already know it's not enough to just be a great clinician.

You also have to be a recruiter, a marketer, and an operator and, somehow, still have energy left to take care of yourself.

That's the impossible weight most practice owners carry every day.

That's also exactly why the Practice Power Workshop was born

In a 3-hour powerhouse session, Liesl Leary-Perez, Founder of Axis Integrated Mental Health, Deborah Stallings, President of HRAnew, and Sandy Corrigan, President of the Transformation Companies, shared their secrets to building a purpose-driven business.

This blog is your deep dive into that workshop: the truth bombs, the frameworks, the tear-jerking moments, and the blueprint she wished someone had handed her in year one.

Why Practice Power Isn't Just Another Business Workshop

Because Axis Mental Health Clinic has walked through the fire–and became Colorado's Top Startup of the Year because of it. 

Before starting Axis, Liesl was a burnt-out executive who felt like her brain was betraying her.

She tried medication, therapy, and meditation, and still felt like she was failing.

That lived experience, combined with her background in business, is what makes this workshop different.

This isn't theory. It's a playbook built in real time, by someone who built a practice while healing herself, and still leads it with empathy and excellence every day.

The 5 Pillars That Changed the Game for Axis (And Can for You Too)

1. Reignite Your Founder Flame

Before you fix your operations, you need to remember your "why."
If you don't have clarity on why you're doing this, your team won't either.

In the first part of the workshop, Liesl invites every practice owner to reconnect with what made them want to help people in the first place.

Whether it's a family story, a personal mental health journey, or a moment with a patient that cracked your heart open, this is where your leadership begins.

She shares how her child's diagnosis became the catalyst to build Axis, and how clarity on her mission anchored every business decision that followed.

Key Takeaway: Write down your mission in one sentence. Put it on your wall. Share it with your team.

2. Brand Like a Human, Not a Hospital

Your brand isn't your logo. It's how your patients feel at every touchpoint
And it needs to be differentiated.

Axis isn't branded like a sterile medical office, and that's intentional. 

Showing example after example of how similar every mental health clinic looks and acts online and off, Liesl walks through how to create an experience that resonates long after they've left their appointment.

She shares why most practice websites fail (hint: they talk about themselves, not to the patient) and how she used her own burnout story as part of Axis' brand voice.

Key Takeaway: Shift your website and social content from "We offer TMS, Spravato, and ketamine therapy" to "Feeling numb, stuck, and like nothing works? We see you."

3. Market Without Burning Out

One of the most surprising sections? Axis doesn’t rely on paid ads.

"We built our pipeline on partnerships, SEO, and content that works while we sleep."

Liesl breaks down exactly how Axis gets 35+ new intakes a week using organic methods:

1. Storytelling-based blogs that answer real patient questions
2. Referral partnerships with PCPs, OB-GYNs, and even churches
3. Patient-first website copy that converts, not just educates
4. GMB (Google My Business) optimization that ranks locally
5. Community visibility (like sponsoring local events or school nights)

Key Takeaway: You don’t need to dump $10K into Facebook ads. You need a clear message, a community-first mindset, and consistency.

Bonus: You Don’t Have to Build Alone — Join the Practice Power Community

When you enroll in the free Practice Power Workshop, you also get access to a private online community of healthpreneurs — people who get it.

Whether you’re trying to figure out how to hire your first admin, struggling with a website that’s not converting, or simply feeling overwhelmed and alone in your growth journey.

This is where you’ll find answers, support, and peers who are walking the same path.

1. Ask questions.
2. Share wins and challenges.
3. Get direct feedback from people who’ve built thriving practices.

It’s like having a team of co-founders who understand what you’re going through, without the awkward networking or $3K mastermind price tag.

Join the community here:

4. Bonus your key players through WRVU models

Here’s the hard truth: you need to financially incentivize your key players for your practice to perform. However, you need to do this in a way that doesn't run afoul of Stark Laws. This is where Deborah Stallings, Axis's Fractional Chief HR Officer, has been instrumental in crafting bonus structures for clinicians that incentivize productivity. 

Deborah's advice on employment laws is something many new clinic owners overlook but it's an absolutely essential component to preventing your attention from being being divided on your core business.

Key Takeaway: Incentivize your team properly and don't ignore key employment laws in your state. Find reasonably priced experts like Deborah. The cost is well worth avoiding an employment lawsuit. 

5. Operationalize Your Peace

What good is a thriving practice if you’re waking up at 3 a.m. in a panic?

Liesl shows you how she turned Axis from a frantic startup to a calm, process-driven clinic using systems that work when she’s offline.

From custom-built CRMs to EHRs, she doesn’t just talk systems — she shows receipts.

She also introduces her own funnel tactics, kpi's and the budget she spends to generate the results that led Axis to being named a Best of Mile High™ Award Winner for Mental Wellness 2 years in a row.

Key Takeaway: Small practices don't need to spend big money on advertising strategies to be successful. Start with local SEO and content and go from there.

How Did Attendees Feel After Attending?

"Everybody in this room who's sharing ideas, working together, I really believe
that are going to be new relationships that are born from this event."   

Watch the Practice Power Workshop On-Demand!

If you're a founder, therapist, or future clinic owner, and any part of this blog made your chest tighten or your brain say "yes, finally," you need to take this course.

It’s totally free. It’s self-paced. And it will give you the clarity, courage, and tools to build a business that doesn’t burn you out.

Start the Practice Power Workshop here – Your future self will thank you.