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The 266 Project

Patient Referrals Made Simple. Healing Made Personal. Together, we can stop suicide.

Who are the 266

266,000 adults in Colorado experience serious thoughts of suicide each year. It’s a staggering number—the equivalent populations of the cities of Boulder and Lakewood.

But what’s even more alarming? Half of them won’t seek help due to stigma.

The semicolon in our logo represents a powerful truth: A semicolon is used when an author could have ended a sentence but chose to continue. Those who have dealt with suicide or mental illness recognize the semicolon right away; while many are only now learning about the mental health crisis that is hiding in plain sight.

The 266K campaign exists to remind people that there are people who can and want to help. With the right support, they can continue writing a future they might not see for themselves yet. You can be part of that support. No one knows them better than you do. Together, we can reach them. We can help them choose to continue.

Be a Lifeline—List Your Mental Health Services Today

Doctors, Therapists, and Healthworkers

266,000 adults in the U.S. are struggling with mental health every year—but we can’t treat them alone. The need is too great, and the only way to create real change is by lifting up more practices, empowering more providers, and making mental healthcare more accessible.

That’s why we’re sharing everything we’ve learned the tools, strategies, and AI-driven innovations that have helped us grow and thrive—through our Practice Power Workshops.

Whether you need to attract more patients, streamline workflows, or free up more time for care, these workshops and community are designed to help you bring a stronger, more sustainable practice and help more people survive.

Join the 266K Directory

Know the Signs

Take our Depression Quiz to understand if your loved one is showing symptoms of clinical depression and if it’s time for professional help.

Learn Options

Read our free guide “How to Support Someone with Depression” to start the conversation and

Talk to Them

Not sure what to say? Use our Conversation Guide to open up in a way that’s supportive, not overwhelming and give you confidence to have the talk.

Give Them Hope

Download our Treatment Guide for Depression—an easy-to-read breakdown of cutting-edge therapies that offers new hope beyond daily pills.

Stop the Stigma

Download the 266K logos to add to your website and social campaigns. Help us build awareness, stop the stigma, and find more people to help.

“I’m Fine” Could Be the Biggest Lie

Answer the questions in our quick depression quiz to see if it’s time for professional support. You’ll also get a free guide on how to offer the right support to someone who might be silently struggling.

Disclaimer: Taking this quiz is for informational purposes only and does not establish a therapeutic relationship with our clinic. For a formal diagnosis or treatment, please consult a licensed healthcare professional.